Yes, but the question is: when will digital-ad rates catch up to print ad-rates? And how quickly? Traffic to consumer magazine Web sites in the second quarter rose 8.5% compared with the same period in 2007, according to the Magazine Publishers of America. Consumer magazine Web sites averaged 69.7 million unique monthly visitors (unduplicated) in the second quarter while 64.2 million unique visitors logged onto magazine Web sites during the same period last year. The numbers are based on an MPA analysis of Nielsen Online-supplied data from 314 consumer magazines online.
