All the TV Print Has to Offer
What do you do if you sell a hardware box to record television shows, your brand name has become synonymous for the ability to actually do so but you can’t, just can’t, increase market share and are actually losing customers to cable and satellite companies? Hook up with a print publication of course. TiVo follows a Chicago Tribune deal with a new one with Entertainment Weekly. The deal in both cases lets subscribers record shows recommended by the print publications, and TiVo hopes it will help distinguish it from a growing field of competitors.
Michael Cervieri is Executive Producer of ScribeMedia.Org and an Adjunct Professor at the Columbia University Graduate School of Journalism.
Discussion
Post a comment