Related Post

Recently in briefsNews

Recent Comments

• NYPD Law Enforcement Explorers
• ‘From Print to Digital’: ‘Fear’ Grips the Media Industry
• Got Me Some Tickets
• Bill on Web Neutrality Coming Down the Pike
• Video Production in the Church Community: Pastor Troy McQueen
• SMAC goes to Central Asia with the JVC gz-hd40u
• Communist Guide to New York City
• Search Engine Optimization

Carat Revises Ad Estimates Downward

Ad agency Carat has reduced its advertising outlook for every medium save the Internet, per MediaPost. In a new forecast released early Wednesday Carat said it now expects the global advertising marketplace to grow only 4.9% and U.S. ad spending to rise by 2.1% this year. In its preliminary forecast in March, Carat projected global ad spending would grow 6% and U.S. ad spending would increase 3.8% in 2008. Media spending is heading downward for every medium except the Web. Carat now predicts Web spending will grow 23.7% in 2008 vs. its earlier projection of 23.3%.

Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.