When I was a teenager I was served a daily dose of ‘Gilligan’s Island’ and I liked it. But I didn’t know any better and, perhaps more important, the choice was made for me by TV executives whom I didn’t know from Adam.
Not so for people born in the early-to-mid 1990s — also known collectively as Generation Z — who know nothing but choice in their media offerings. Because they grew up with the Internet, today’s teens today are in many ways profoundly different from preceding generations. What does that mean for business, culture and technology?
In the next episode of ‘From Print to Digital,’ we get the skinny on a new study that examined teens’ Web habits.
While they may be surgically attached to instant messaging and social-networking sites the study dispels myths that teens want to do everything online. We’ll talk with Bruce Friend, President of Media and Entertainment Insights at OTX Research, who authored the study, titled ‘Teens Would Rather Have Their Lockers Vandalized Than Homepage, But Prefer Shopping in Store to Online.’
Here’s a taste from the study:
I have tons questions cued up for Bruce about what makes teens tick today vis-a-vis digital media (and offline media, for that matter). But I’m hardly expert in this area, so I welcome questions from the field.
Since this is a participatory show, feel free to leave questions or comments below that you want us to digest in advance. Or simply bring your questions to the live show on Thursday August 28 @ 2pm. See you there.
To register for this live WebTV episode, click here. It’s free!
