There is no doubt that the Web has disrupted the way end users access and consume software and information. Broadband access has enabled the delivery of Software as a Service and forever changes the landscape of how enterprises access and consume critical business support functions. Broadband has brought similar upheaval to content markets. Media, publishing, and information markets are being reconstituted expectations and value propositions have reset following the digitization and decentralization of content markets.
A new wave of disruption is on the horizon as the long awaited promise of widespread wireless broadband becomes a reality. Cellular network technology has evolved and is now being deployed on a global scale which effectively makes a mobile handset (the “third screen”) as powerful and as fast as an office desktop.
This session explores the emerging trend of mobile broadband and its anticipated impact on consumer expectations for software and content.
Once customers can un-tether from their desktop computing environments, will they expect seamless access to their software and content? Who will own the value chain once telecommunications service providers become the gatekeepers of network access and the mobile device? Can service providers forever create walled gardens for software and content and will they control or at least heavily influence what and how much content gets delivered by setting a per bit price on traffic? How should software vendors think about now delivering their capabilities on a much smaller but perhaps more omnipresent third screen? What opportunities are there for content providers for the always connected consumer?
MODERATOR
Scott Donahue, Principal, TripleTree, LLC
PANELISTS
J. Richard Carlson, CEO & President, Wireless Matrix
Glenn Gerlach, Mobility Strategist, Microsoft Corporation; Mobile Communications Business
Dinesh Moorjani, VP IAC Search and Media, Mobile
