We’re all media directors now. Overlay.TV, which lets users augment online video with customized text, audio images and links, debuted on Thursday. Overlay.TV allows users to add video-in-video, product placements, hyperlinks, text and clipart to build alternative endings, pop-up video or product reviews, for example. The site also has a tool giving publishers and marketers the ability to (potentially) monetize online videos. Overlay links to more than 1,000 affiliate retailers, such as Amazon.com, iTunes and Macy’s.
