Calling the potential alliance a “concentration of power,” the Association of National Advertisers has come out in opposition of the advertising deal between Google and Yahoo. The ANA, which represents 400 marketers, including Procter & Gamble and General Motors, last week sent a letter to the U.S. Justice Department calling the deal bad for advertisers and recommending that it be blocked. On Tuesday WSJ.com reported that the Justice Department has hired one of the nation’s best-known litigators, former Walt Disney Co. vice chairman Sanford Litvack, for a possible antitrust challenge to Google’s growing power in advertising. Yahoo, for one, is not happy with the ANA’s decision.
