Are Newspapers Pressed for Time?
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It would be interesting to take the pulse of senior managers throughout the newspaper industry to see how many of them suffer from nostalgia for the halcyon days before the Web. My bet is more than a few of them have got the fever.
For years, newspaper companies were fat, happy and highly profitable. But then came the great disruptor, the Internet, and newspapers are still trying to figure out a new (and unchartered) landscape. As the Web grows and garners more ad dollars, newspapers are bearing the brunt with deteriorating circulation and declining advertising (the two main revene streams in the mix).
For a time, it seemed as if newspapers’ Web sites would help inoculate their parent companies from the ongoing erosion in their print products. But the latest stats from the Newspaper Association of America show that even newspapers’ Web sites are starting to stagnate in readership. Sure, you’re not going to see a bunch of major dailies fold anytime soon. But with the Web continuing to penetrate larger and larger pockets of both the workplace and the home, what kind of future are newspapers facing? Are newspapers really dying?
Ken Doctor, a news industry analyst at Outsell (and a leading media thinker), lives and breathes this stuff. I’m looking forward to sitting down with Ken in our next episode of From Print to Digital, our recurring live video webcast series. Ken and I will talk about what newspapers are doing right to respond to an increasingly digital age and how many miles they still have to go before the threat of extinction will finally be lifted.
Topics of discussion will include new business models for newspapers, the growing divide between national/global newspaper companies and local ones and the opportunities (and potential risks) of newspapers’ embrace of online video. It should be an illuminating discussion. Please submit any questions and/or comments you may have.
To quote Bart Simpson, see you in the funny pages (while they’re still around).
Register now for this live video webcast.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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