Photo by Gaetan Lee
Naked Media Registration
Date: September 18
Time: 12pm (aka: High Noon)
Price: FreeTo register for this Webcast, please visit ScribeLive.
About Naked Media
Naked Media cuts through the bloviation, challenges the conventional wisdom and gets at real issues that provide “aha” moments for the executives who are watching and participating. You can watch past episodes here.
For years, mobile has been “the next big thing.”
In the U.S., that may finally be happening. Higher speed 3G networks have arrived, and new devices, including the iPhone, are taking advantage. Google’s Android project promises more functions, and carriers like T-Mobile say they’ll have new smart phones, including RIM’s Blackberry and others that provide everything from email to Web interactivity.
But are users really interested? And can advertisers make money? We’ll share data from Nielsen, and ask both guests tough, specific questions that will help viewers understand where the opportunities really are, and where things are going — everything from whether the iPhone and Blackberry are right for business, what content works best, and whether anyone’s got truly successful mobile video.
About the Guests
Jerry Rocha is a Senior Director of Mobile Media and Advertising at Nielsen Mobile. Having spent many years in the wireless industry, he is a recognized expert in the areas of consumer mobile applications, new media, and mobile entertainment/content.
He was responsible for the launch of several successful consumer entertainment applications while at Cingular Wireless. At Nielsen he is driving the measurement standards of mobile and converged media. Recently, he has turned his attention to Teens and Tweens — one of the fastest growing demographics in wireless.
Bob Walczak is CEO of Ringleader Digital, a mobile advertising network. He founded the company in 2005, based on his idea to serve targeted ads during the lag time experienced while mobile sites load and now oversees the company’s day-to-day operations. Ringleader’s mobile ad formats and technology platform serve ads on mobile devices. Prior to Ringleader, he most recently served as the Director of Client Services for Vertrax, a provider of location-based mapping, routing and logistics services for the energy supply industry.
