I’m moderating a panel at Streaming Media West next week in San Jose. The title of the session is Mobile Video Research Findings: Analyzing the Opportunity.
The lineup of speakers is pretty stacked if I do say so myself. We have the head of mobile research for Nielsen, the director of digital media for NBC Olympics, the head of mobile partnerships for youtube, the star of our Naked Media live video webcast series (conveniently, the next episode of Naked Media is on mobile video), and the Director of Product Marketing for MobiTV.
What I was trying to do in organizing the panel was to get a pure research company (Nielsen), a content company (NBC), a subscription distribution channel (MobiTV), and a free distribution channel (Youtube). Mix them all up and you have a good conversation.
About the session:
This session will give attendees an insight into what is needed to drive consumer mobile video consumption habits in the U.S. What is driving adoption of mobile internet usage, and what are consumers watching? What devices are most important to the business and why? What are consumers willing to pay for, and what are the advertising opportunities for mobile video? Come hear what opportunities exist today for content owners and operators, as well as how the business of mobile video will change in the future.
Moderator: Peter Cervieri, Director, Scribe Media
Presenters:
Kanishka Agarwal, VP, Mobile Media, Nielsen Mobile
Hayle Chun, Director, Digital Media, NBC Sports & Olympics
Kelly Liang, Head of Mobile Partnerships, Youtube
Jay Hinman, Director Partner & Product Marketing, MobiTV
Dorian Benkoil, Editorial Director, Teeming Media
