Branded Experiences on Social Networks

By Peter Cervieri in Media on September 20, 2008



Large brands spend billions of dollars every year on advertising. More and more brands are migrating their ad dollars online, following their target audiences from print to digital. A few of those large brands talk about how much they are allocating to social networks. Find out what has worked and what hasn’t as well as the hurdles for brands getting on social networks.

Moderator
Ian Schafer, Deep Focus

Panelists
Don Steele, MTV Networks
Deborah Korb, JP Morgan Chase
Scott Monty, Ford Motor Company

This video was filmed at the Social Ad Summit.

Stay tuned for the next conference that explores the future of social media advertising.

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Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.

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