This video was filmed at the Social Ad Summit.
Stay tuned for the next conference that explores the future of social media advertising.
Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how do we measure engagement and are there other metrics that we should be looking at?
Moderator
Sean Ammirati, mSpoke/RWW
Panelists
Albert Lai, Kontagent
Ian Swanson, Sometrics
Cam Balzer, DoubleClick
Jodi McDermott, Clearspring
This video was filmed at the Social Ad Summit.
Stay tuned for the next conference that explores the future of social media advertising.
