Social Advertising Metrics

By Peter Cervieri in Media on September 21, 2008

This video was filmed at the Social Ad Summit.

Stay tuned for the next conference that explores the future of social media advertising.

Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how do we measure engagement and are there other metrics that we should be looking at?

Moderator
Sean Ammirati, mSpoke/RWW

Panelists
Albert Lai, Kontagent
Ian Swanson, Sometrics
Cam Balzer, DoubleClick
Jodi McDermott, Clearspring

This video was filmed at the Social Ad Summit.

Stay tuned for the next conference that explores the future of social media advertising.

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Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.

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