We get a little weary when we hear the word “revolutionary” associated with online advertising. But that’s how Yahoo co-founder and CEO Jerry Yang describes the company’s new Apt system (formerly Amp), which is designed to streamline the process of planning and buying of Web display advertising. Per MediaPost, the system is intended to increase ad revenues through more precise targeting. It offers advertisers a standard dashboard to simplify ad buying across multiple publishers while ad networks can connect their sites to a wider array of advertisers.
