The Business of Digital Media
Welcome to the first segment of a new series titled, ‘The Business of Digital Media.’ The series, in concert with media investment banker Berkery Noyes and the Wharton Interactive Media Initiative, The Wharton School, University of Pennsylvania, features provocative and informative discussions with top media executives about myriad changes in media markets wrought by the Web.
The series explores the dramatic shift in media budgets from traditional media channels to digital-media properties, the economic models of interactive businesses along with the value drivers which continue to deliver robust acquisition values for business owners.
As digital media continue to grow, media, advertising and marketing executives are asking many of the same questions: how do we make money from the Internet? How do media and marketing executives navigate what is an evolving landscape? How are new-media companies valued? How do media companies of a traditional variety go about integrating digital assets with existing properties?
In this first installment of the series, we tackle trends in the media M&A landscape. In the current climate the line between strategic media companies and private equity firms is getting decidedly blurry. Private equity players historically buy media companies with an exit strategy in mind and strategic players take a long view. However, amid a volatile economy, both sides are now looking for properties with a broad economic foundation to minimize exposure to advertising cycles and maximize opportunities in other areas of the media.
We get perspective on strategic media players from Lauren Wiener, senior VP of Meredith Interactive, while Robert Nolan, Jr., Managing Partner of private equity firm Halyard Capital, provides intelligence from a private equity investor’s standpoint. Jeff Reinhardt, managing director of Berkery Noyes, and Matthew Schwartz, senior editor of ScribeMedia.org, steer the discussion.
ScribeMedia recently teamed up with Wharton Business School’s Interactive Media Initiative and Media Industry Investment Bank Berkery Noyes to produce a four part WebTV series on The Business of Digital Media. Links to the four discussions, along with names of participants, are provided below.
Speakers
Tim Andree, CEO of ad agency Dentsu America
Lauren Wiener, Senior VP of Meredith Interactive
Jeff Reinhardt, Managing Director of media investment bank Berkery Noyes
Matthew Schwartz, Senior Editor of ScribeMedia.orgSpeakers
John Koten, CEO and Editor in Chief of Mansueto Ventures
Jonathan Shapiro, CEO of digital ad agency MediaWhiz
Steve Ennen, Managing Director of the Wharton Interactive Media Initiative, The Wharton School, University of Pennsylvania
Matthew Schwartz, Senior Editor of ScribeMedia.orgSpeakers
Jonathan Shapiro, CEO of digital ad agency MediaWhiz
Terri Walter, VP-Emerging Media at digital ad agency Avenue A/Razorfish
Steve Ennen, Managing Director of the Wharton Interactive Media Initiative, The Wharton School, University of Pennsylvania
Jeff Reinhardt, Managing Director of media investment bank Berkery NoyesMergers & Acquisitions: Strategic Companies and Private Equity Players
Speakers
Lauren Wiener, senior VP of Meredith Interactive
Robert Nolan, Jr., Managing Partner of private equity firm Halyard Capital
Jeff Reinhardt, Managing Director of Berkery Noyes
Matthew Schwartz, Senior Editor of ScribeMedia.org
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
Discussion
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