While digital spending is still somewhat nominal (compared with media spending on more traditional fare), most companies have by now adopted digital marketing tactics. But are the tactics suffering from a certain sameness? Mark Cregar, President-Principal of Emerging Marketing Consulting, who has held senior-level marketing positions at Walt Disney Co. and Coca-Cola, among other blue-chip brands, has an interesting piece on AdAge.com titled, ‘The Five Biggest Digital Marketing Cliches.’ Are you guilty of one of them? A few of them? Or do you consider this stuff old hand? Take a quick quiz.
