This series of thought leader interviews was filmed at the IAB MIXX conference in New York City.
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We recently attended the MIXX Conference and Expo, which was produced by the IAB (Interactive Advertising Bureau). The event drew media-industry heavyweights such as Tim Armstrong, President-Advertising and Commerce, North America and VP of Google; Tim Kring, Executive Producer/Creator of NBC’s hit series “Heroes” and Leslie Moonves, President-CEO of CBS Corp.
The two-day conference also drew several thorougbreds from marketing and advertising precincts, including Deborah Meyer, VP-CMO of Chrysler, Michael Linton, senior VP-CMO of eBay and David Verklin, CEO of Canoe Ventures, a new company whose ad programming tools will be offered directly to programmers like ESPN or MTV (and not marketers).
The theme of the conference was ‘Invention & Reinvention,’ which was apt when you consider the dizzying pace of change throughout media markets wrought by the Web. In order for media companies to stay ahead of the curve, they must reinvent their brands, organizations and marketing tools. And in many cases, media players at the tippy-top may have to reinvent themselves personally so they don’t get dusted by the all of the upheaval (as indictated by the session titled, ‘Reinventing: The Self’).
These themes were echoed in conversations with several of the conference’s special guests. We got to hear Meyer and new-media guru Clay Shirky, for example, chime in on many of the issues that are top of mind among media pros. These issues included the single, biggest challenge for marketing executives; media trends that are most inspiring and how to figure out what consumers want (in a world of unlimited media choices).
There are nine interviews total. Enjoy.