New Media Production: Building an Independent Media Brand
IP distribution has enabled the development of a new, small-scale professional video production model, and democratized media has been described as effectively enabling a “middle class” of independent professional video producers.
But as the industry develops, access and marketing have proven critical factors to the ultimate success of a series. Can a new media producer achieve success without forging the kind of high-level relationships necessary to secure prominent placement on established entertainment websites?
Hear how new media producers navigate this landscape from concept development to distribution, licensing, and marketing.
Moderator
Jamison Tilsner, Founder/Blogger, Tilzy.TV
Presenters
Will Coghlan, Co-Founder, Senior Producer, Hudson Street Media
Yuri Baranovsky, Creator, Producer, Break a Leg
Sarah Szalavitz, Co-Founder & CEO, 7 Robot
Adriana Gascoigne, Director of Corporate Communications, hi5
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
Discussion
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