Consumers Whet Their Appetites for Social Networking Online

By Matthew Schwartz in briefsNews on October 10, 2008

Consumers’ appetite for social networking online is growing. Nearly six out of 10 Americans who use social media interact with companies on social media Web sites, according to a September 2008 study by Opinion Research Corp. for Cone (per eMarketer). The study found that 85% of social media users thought companies should interact with their consumers through social media. Nearly four of 10 online merchants surveyed used social networks; of those nearly one-third said they had a page on Facebook, and more than one-quarter said they used MySpace and YouTube.

 

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Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.

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