Consumers’ appetite for social networking online is growing. Nearly six out of 10 Americans who use social media interact with companies on social media Web sites, according to a September 2008 study by Opinion Research Corp. for Cone (per eMarketer). The study found that 85% of social media users thought companies should interact with their consumers through social media. Nearly four of 10 online merchants surveyed used social networks; of those nearly one-third said they had a page on Facebook, and more than one-quarter said they used MySpace and YouTube.
