Using the Internet for B2B Customer Acquisition
How have emerging technologies such as online advertising, search engine optimization, user-generated content and social media impacted the ways that businesses attract customers? What are the most effective marketing techniques in the business-to-business environment? Are there significant differences between B2B and B2C marketing, or do the basics apply no matter the audience?
As part of the panel discussion, experienced marketing executives who have successfully used the Internet to acquire customers share their expertise and case studies of what has (and has not) worked for them.
Discussion
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