In the world of online video, is every view equal? How do we measure success as marketers continue to tap online video as a new marketing and PR medium? As PR and marketing agencies begin to integrate social media into their campaign roadmaps, how does online video fit in? Which leads the campaign—format or content?
This session discusses campaigns that have worked as well as ones that have tanked, and seeks to discern what the consumer is really watching.
Moderator: Jennifer Fader, VP, eMedia, ROGERS & COWAN
Presenters: R.J. Hilgers, Vice President, Digital Marketing Services, Avenue A / Razorfish
Michael Goldstein, Principal, Stun Media
Ron Eigan, Partner, Diligent, LLC.
Sven Herold, Head of Global Television, SAP AG
