While video has been used online for years now, e-commerce merchants have mostly been sitting on the sidelines, waiting for the value proposition to develop more fully. Now, the web’s leading online retailers use video to drive site conversion rates, increase traffic through video search engine optimization (SEO), and deliver a higher quality all-around customer experience.
This session discusses the secrets—and pitfalls—of planning, deploying, managing, and optimizing video in an e-commerce environment.
Moderator: Justin Foster, Founder, Video Commerce Consortium
Presenters: Alison Jeske, Director Product Management, Drugstore.com
Jon Nordmark, Founder, eBags
Xavier Casanova, Founder, CEO, Liveclicker
