It was just a matter of time: Social network LinkedIn on Thursday is expected to debut a network catering to the b-to-b crowd, per MediaPost. The LinkedIn Research Network has already partnered with six market research firms to conduct targeted b-to-b research among its network of roughly of 30 million professionals worldwide. Dan Shapero, director of business services for the LinkedIn Research Network, told MediaPost: “Users will be offered rewards to share their behavior like cash incentives, donations to a charity of their choice, and merchandise. The other reward is that this research might be used to improve the industries they work in.”
