Paying for Music Vs Piracy: Finding Lost Revenue

By Galina Leinen in Media on October 25, 2008

Now that ISPs have pledged to stamp out illegal downloading, what commercial models will succeed as alternatives? Will unlimited subscriptions restore lost revenue to the business, what part does advertising have to play, and how exactly do you convince a generation to start paying for music again anyway?

Panelists:
Ben Drury, CEO, 7digital
Eric Johnson, President and COO, Wolfgang’s Vault
Thorsten Schliesche, VP, Sales and Marketing, Europe; GM and VP, Germany, Napster
Marla Shapiro, Business Development Director for Broadcast and Online,
The MCPS-PRS Alliance
Moderator:
Robert Andrews, UK Editor, paidContent.org, mocoNews.net and paidContent:UK

Bookmark and Share These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • Facebook
  • Reddit
  • del.icio.us
  • Google
  • StumbleUpon
  • Pownce

Discussion

No comments for “Paying for Music Vs Piracy: Finding Lost Revenue”

Post a comment