Not every marketer is spooked by the financial crisis. Despite the economic downturn, more than a quarter of marketers plan to increase current marketing and media budgets, according to a survey by the Association of National Advertisers. The survey took the pulse of 1,200 marketers and agency executives during the ANA’s annual conference Oct. 16–19 in Orlando. It found that 33% of marketers plan to reduce spending as a result of the current financial crisis; 33% plan to reallocate spending; 27% plan to increase spending and 7% plan no changes. The top vehicles for growth? Social media integration (28%) followed by grassroots, viral public relations (19%).
