Alliance of Google and Yahoo Looking Less Likely
The Google-Yahoo deal is on the ropes. The prospects for a Web-advertising partnership between Google and Yahoo have dimmed, with both sides considering walking away from the deal as early as next week, according to WSJ.com. Both companies have been meeting with the U.S. Justice Department to address antitrust concerns. One sticking point: the department’s discussion of having the companies sign a consent decree stating the terms of the partnership, WSJ.com said. That would subject their compliance to continuing oversight by a judge. The partnership, which was announced in June, would allow Yahoo to display search ads sold by Google and take a cut of the revenue. The potential alliance sparked criticism that it would give Google too much power in online ads.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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