Magazines Continue Retrenchment
Magazine cutbacks du jour. Conde Nast said that Portfolio, which launched in 2006, is reducing its frequency from 12 to 10 times a year. Rumors abound that Portfolio also may cut up to one-fifth of its staffers. (Through November, Portfolio’s ad pages were up 72%, according to Media Industry Newsletter. But that increase is from a small ad base.) Conde Nast is also reducing the frequency of Men’s Vogue to a twice-yearly schedule. American Express Publishing, which publishes Departures, Food & Wine and Travel + Leisure, is letting go 22 employees (both in editorial and sales). Through September, ad pages for all three titles fell around 5%, per Publishers Information Bureau. The various cutbacks come on the heels of layoffs announced at McGraw-Hill Cos., Time Inc. and Wenner Media. Regardless of the weather, it’s going to be a mighty chilly winter in magazine markets.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
Discussion
No comments for “Magazines Continue Retrenchment”
Post a comment