Despite many valiant efforts, there has yet to be a breakthrough in solving the problem of valuation and monetization of online video. Targeted at both advertisers and publishers, this panel touches on the real challenges businesses face when implementing an online video component (distribution strategies audience targeting, etc.) and discuss the issues that surround monetizing this blossoming industry.
A panel of industry veterans address what factors drive valuation (users, content, reach, etc.), how content producers and advertisers can work collaboratively, and best practices being seen in the industry.
Moderator: Evan Berg, VP, Corporate and Business Development, Visible Measures
Presenters: Randy Kilgore, Chief Revenue Officer, Tremor Media
KC Blake, Director of Business Development, Entertainment Technology Center, USC
Erick Hachenburg, CEO, Metacafe