Brightcove Kills It’s First Born
My email inbox started popping like popcorn from customers reacting to today’s news (other than the election) that Brightcove is shutting down it’s free Youtube / Blip.tv style service and focusing only on its B2B pay platform.
When Brightcove first launched I was impressed by their dual strategy - create a consumer video network that had better tools than Youtube or other competitors such as Blip.TV, and develop a B2B pay network for larger media companies that want to use Brightcove as a white label solution to deliver video and want to have additional developer API capabilities so they can customize their Brightcove players to suite their needs.
We’ve played around with the APIs to create cool players on behalf of customers. But it’s a bummer that they couldn’t pull off the dual strategy - create their own ad-supported destination network while at the same time providing tools to publishers and other media properties that want to add video to their own web sites.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
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