Google is gunning for Hulu. YouTube, which is owned by Google, will begin offering feature films produced by at least one of the biggest Hollywood movie studios as early as next month, according to CNET. Google and some of the studios are reportedly trying to hammer out an ad format. The move puts to rest the notion that YouTube could make money by showcasing brief, user-generated videos. It also pits YouTube against Hulu. Hulu, a joint video venture formed by NBC Universal and News Corp., attracts more ad revenue because advertisers are more comfortable with full-length TV shows and films (than amateur fare).
