Can Search Queries Track the Flu

Feeling sick? If you start googling your symptoms or looking for something to alleviate various aches and pains you could be helping the rest of us out. Google.org, Google’s philanthropic arm, announced today that by using aggregated Google search data they’re able to estimate flu trends two weeks faster than traditional systems run by, say, the CDC. Its innovative name? Google Flu Trends.

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Michael Cervieri is a ScribeLabs co-founder and an Adjunct Professor at Columbia University's School of International and Public Affairs where he teaches a course called Tubes, Code and Content. On Twitter, he's @bmunch.

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