Naked Media: Be Less Social and Don’t Measure
You should use digital media to find out what your consumers want and give it to them. Right? Maybe not. Every dollar spent on ads today should be measurable and trackable. True? Well, no.
Join us Wednesday at noon, ET, for our next episode of Naked Media when Brian Reich and Kendall Allen help host Dorian Benkoil shake up the conventional wisdom about the media.
Consumer generated media. Being part of “the conversation.” Listening. Measuring These and other buzzwords and phrases are the currency of the media realm. But there are times when you have to seize control, and other times you have to say “no,” even times you have to decide to stop measuring.
Brian Reich and Kendall Allen, leading writers, thinkers and practitioners in digital media and marketing join us for a vigorous discussion on Wednesday, Nov. 12, at noon ET. Register Now. It’s Free!
Guests
Kendall Allen, SVP, Digital Marketing Services, ‘mktg’
Brian Reich, Principal, EchoDitto
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
Discussion
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