Forbes Jumps on the Integration Bandwagon
Forbes Media is merging its print and Web operations, Valleywag reports. A memo from CEO Steve Forbes said that print and online sales and marketing will be integrated immediately, reporting up to an “office of the chairman” which includes Forbes.com president-CEO Jim Spanfeller. The editorial side of the business will be integrated in early 2009. As part of the merge there will reportedly be 43 job cuts, from both editorial and sales.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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