SIIA Executive FaceTime - Andrew Heyward
Executive FaceTime webinar series features one-on-one conversations with industry leaders. Join us November 18th for a conversation with Andrew Heyward, Senior Advisor to Marketspace LLC.
We will discuss the following, and more:
- How true is the notion that B2B information companies are somehow different than consumer media? What should the likes of Thomson Reuters, Bloomberg, Reed Elsevier, McGraw-Hill see in the changing consumer landscape?
- What did the recent presidential election tell us about how integral the web has become to the very fabric of any information-based business? And does anyone now doubt that information visualization has arrived?
- What is the new WEB 3.0 consumer …what role will they play and how will business overall and brand itself be impacted as consumers have wider ranging access to and impact upon information on the web?
Andrew Heyward’s Bio
Andrew Heyward is a senior advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping companies use digital technology to drive growth and revenue by enhancing customer interactions. Heyward’s particular area of interest and expertise is the rapidly shifting media landscape. He works with clients to create and strengthen original online content, develop new business models for the digital era, make more effective use of broadband video, and deepen engagement with newly empowered users who are creating content and forming networks themselves.Heyward was President, CBS News, from January 1996-November 2005. During that time, CBS News programming grew significantly in audience, regularly scheduled hours and profitability.
Heyward also spearheaded CBS News’s move into new media. Its award-winning website, CBSNews.com, became increasingly competitive and was a leader in providing free, advertiser-supported broadband video. Heyward also was a key force in the establishment of the leading financial news website, CBS MarketWatch, and served on its board of directors from its founding in 1997 to its acquisition by Dow Jones in January 2005.
Before his tenure as President, Heyward was executive producer, CBS EVENING NEWS, and Vice President, CBS News (October 1994-January 1996). Heyward was also responsible for developing and launching 48 HOURS, the primetime CBS News hour that premiered in January 1988. He has won 12 national Emmy Awards.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. His fetish is collecting business cards.
Discussion
No comments for “SIIA Executive FaceTime - Andrew Heyward”
Post a comment