Where Do the Smart Ad Dollars Go?
Dorian sat down for a live video Webcast interview with Alan Schanzer, Chief Strategy Officer, Undertone Networks, and Chris Cunningham, CEO of AppSavvy to find out where the smart ad dollars go.
This was Alan’s first interview since leaving MEC Interaction for Undertone last week.
Even as the economy contracts, digital media is expected to grow. But there are so many choices — so much “fragmentation” — that it can be daunting to know where to spend ad dollars to reach the right audience.
Display ads on major media sites? So-called “vertical” networks? Search engines like Google? Or will everyone retrench to the “quality” brands of known media in TV, radio and print?
Our guests talked about where the smart money is headed, how to understand the ad market, when and where to spend, and took some audience questions.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. His fetish is collecting business cards.
Discussion
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