Analysts Dispute Report on ‘09 Online Ad Spending Predictions
Some media analysts are taking issue with a recent report by Borrell Associates showing that online ad spending will level off next year (per MediaPost). More specifically, analysts are challenging Borrell’s focus on local online advertising as an overall measure of national ad spending. Next year will be the first year since the start of the century in which some components of online advertising will show little or no growth, according to the 2009 outlook report released by Borrell Associates.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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