IAB: Web Ad Revenue Up 11% Through the Third Quarter
Internet ad revenue reached nearly $5.9 billion in the third quarter, a 11% jump compared with the same period in 2007, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. While double-digit growth continues online, quarter-to-quarter growth is relatively flat. The third quarter figures are just 2% higher than the second quarter results. David Silverman, a partner at PricewaterhouseCoopers, said in a news release that a “weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.”
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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