‘Lively’ Fixing to Die
Looks like Google is sticking to the knitting, at least for now. The search giant has announced that it has shutting down its virtual world Lively — just four months and a half months after it was launched. The plug gets officially pulled in December. The downward economy, apparently, is the culprit. “It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business,” according to the Google blog.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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