Google Puts Full-Court Press on Clients
Do we smell a slight whiff of desperation on the part of Google? The search king is telling clients that it can help them beat the recession and is urging them not to turn their backs on digital advertising as the economy slumps, FT.com reports. Nikesh Arora, senior VP in charge of Google’s operations in Europe, the Middle East and Africa, told FT.com: “We want to make sure people don’t sacrifice the digital imperative because of other issues in their business.” Analysts at Citigroup last week said search advertising — Google’s core business — remains strong but noted that banner ads, classified and lead-generation ads were all showing signs of weakness online, FT.com said.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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