Are Magazine Publishers Losing Faith in Publishing?
Are America’s largest magazine publishers ready to radically adjust their business model to respond to the transition from print to online? Ad Age columnist Simon Dumenco has his doubts in a piece titled, “Hey, Magazines, Are you in or Are You out?” Dumenco said big publishers are failing to transition their brands to the Web and essentially letting online startups steal their lunch. Dumenco incredulously asks how the Magazine Publishers of America still doesn’t track online ad revenue for the industry and makes a not-so-flattering comparison between large magazine publishers and the Bush administration.
Matthew Schwartz is Senior Editor of ScribeMedia.org and host of the WebTV series, From Print to Digital.
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