Wired to Care: How Companies Prosper When They Create Widespread Empathy
Living Brands show host Raymond Nadeau sits down with Dev Patnaik, author of Wired to Care to talk about empathy as a brand differentiator.To Buy Living Brands, Click Here.
In my book, Living Brands, Collaboration + Innovation = Customer Fascination, together with some of the world’s greatest minds in consumer intelligence, advertising and brand marketing, I attempt to outline a clear methodology aimed at enabling this new era of consumer-created brands, clarify the notions of ethical marketing, demystify innovative new product development/general innovation and lay out a strategy for truly integrated communication.
However, like the “Prime Directive” in the classic, “Star Trek” episodes, my premise is based upon the notion that commerce belongs to culture, not the other way around.
In their insightful, well written, optimistic new book: Wired to Care - How Companies Prosper When They Create Widespread Empathy, Dev Patnaik and Peter Mortensen, Senior Executives at world acclaimed brand innovation practice, Jump and Associates, expand this notion by proposing that both the consumer and companies are inherently well intentioned beings – an arguable, albeit hopeful position that I and, dare I say it, many of the earliest opponents of capitalism have questioned.
Decide for yourselves. Can morality be taught? Should it be a brand point of difference? Does it matter? Should it be imposed upon businesses? Is this the true role of brands?
Pick up this amazing new book when it comes out in February. In the meantime, pick up a copy of my book – which provides a real fill-in-the-blanks strategy section, inspired by some of the greatest marketing strategists of all times. Not only are the techniques easy to understand, but their effectiveness has been proven time and time again – by myself and by the many brand provocateurs who have contributed to the collection.
Persons such as legendary adman George Lois, leading designer Karim Rashid, and the Gap’s Ivy Ross have, among others, contributed to Living Brands – providing solution to today’s most pressing commercial, and, yes, social questions.
While the notions of glamorous green and the luxury of ethics are addressed and advocated – they are not mandated as single solutions.
Begin your and/or your organization’s personal journey to personal and professional satisfaction/redemption – the professional, human satisfaction we all seem to so desperately want – and, so earnestly seek.
In thanks, please enjoy this video segment in advance of the book. It’s fabulous. It’s perhaps both the good news and the answer you’ve been waiting for.
About our Guest
Dev Patnaik is a founder and principal of Jump Associates, an innovation strategy firm. He has been an advisor to some of the world’s most admired companies, including GE, Target, Nike, and Harley-Davidson. Dev is an adjunct faculty member at Stanford University, where he teaches Needfinding to design and business school students. He lives in the San Francisco Bay Area.Dev Patnail’s new book “Wired to Care” is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
Raymond Nadeau is the author of the New York Times Business best-seller, Living Brands. He is also secretly pro-communist - or at least populist. He wants to change the world through branding - Prada for the People - Luis Vuitton for all.
[…] minds in the marketing and branding world. The TV interview is now available for streaming at ScribeMedia. Together, we dive deep into the implications of viewing business as a fundamentally human […]
Great article,
Mr. Nadeau is as usual very insightfull in his observations.