Arianna Huffington, Co-Founder and Editor-in-Chief, The Huffington Post, sits down with Ashton Kutcher, Actor and, increasingly, new media producer to talk about a hollywood / web 2.0 shotgun wedding.
Content producers need to make sure that their content is enabled so that people can pull their content in. Web version 1.0, you go to a search engine, find content and go to it. In Web 2.0, you create your identity and content comes to you. You don’t have to go to a destination, the content will come to you.
Along these lines, Kutcher just struck a deal with Slide.com to create original content. Slide builds social media applications that live across multiple platforms. They have a video distribution platform. The idea is to bring your content to where people are spending their time (facebook, myspace, bebo, etc).
Since Huffington runs a political web site, the conversation naturally moved towards politics. Kutcher mentioned that his kids (how weird does that sound), not even old enough to vote, rallied online and offline in support of their candidate. Social media was the enabler.
