Mike Miller of Offerpal talks about creating opportunities for advertisers to connect with social media users by integrating advertisers into online games and offering virtual currency that users can spend on both virtual and real goods.
More than two thirds of all US internet users use social networks. Worldwide 29 billion minutes were spent on social media sites in July. 67 Billion pages equates to a lot of impression events for advertisers. However it’s not very effective. CPM rates are under $0.50. CPC is under a dollar.
