This article ‘Marketing in the World of the Web’ by the Wall Street Journal encapsulates much of what we’re aiming to achieve at Scribe. Not only am I heartened by the reinforcement of Scribe’s core ideals around software development and its core business model, it also makes me feel personally vindicated for my long held beliefs about the direction of software and software consulting.
Particularly prescient for me:
As the evidence mounts about the power of social networks to reconfigure individual behavior, the crucial question facing industry is: How to leverage this phenomenon into actual profits?
I’ve always believed that software without effective consultation about it’s power and usage will ultimately lead to worthless software.
