Profiting from Online Video
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We’ve all been reading for a long while now about the video advertising boom — or perhaps explosion would better describe it — that is just around the corner. But that corner seems to be getting further and further away.
How can it be that YouTube can command nearly half of all video traffic, yet monetize less than 5% of its streams? Three-fourths of all internet users watch video each month so the eyeballs are there. Where are the dollars? Is anybody making real money from online (non-adult) video?
And more importantly, how? Our panelists will discuss whether there is a secret sauce for profiting from video online, and perhaps reveal some of the ingredients that go into that sauce.
Moderator
Nicholas Ascheim, VP of Product Management, NYTimes.com
Panelists
Sandy Malcolm, Executive Producer, CNN.com Video
Andy Plesser, Executive Producer and Founder, Beet.TV
Kathy Yates, CEO, AllBusiness.com
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. He has many fetishes. Among them is collecting business cards.
Discussion
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