Going After Google’s Achilles Heel
As more and more of the world of information is indexed online, Google has become the on stop shopping site for an ever increasing set of people’s information needs. But with huge repositories of valuable content still being generated and controlled by traditional publishers, the question is what can these publishers provide their clients that Google can not already provide for free?
Many publishers have tried to address this problem by going head to head with Google’s indexing and retrieval services, attempting to improve performance using decades of work in semantics and ontological research. Of course, this track is aimed at going against Google’s greatest strength. In this talk, Kristian Hammond looks at an alternative, in which publishers can provide value at exactly the point at which Google is weakest; integrating with task, context and work flow.
Hammond presents a broad platform for this approach as well as specific examples of systems that are in place today.
Watch all video from the Software and Information Industry Association (SIIA) Information Industry Summit.
This article was created by the editors and producers at ScribeMedia.Org.
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