George Wright, Director of Sales and Marketing for Blendtec, the company behind the
“Will It Blend” videos, sits down with Courtney Barnes, Author of Digital Strategies For Powerful Corporate Communications, to talk about viral marketing.
Since the first viral video went live in 2006, Blendtec’s “Will It Blend?” series has been a perennial favorite among audiences of all shapes and sizes. Based on segments that show Blendtec CEO Tom Dickson pulverizing everything from iPods to marbles in the company’s signature blender, the online video clips have become a textbook example of viral marketing done right in the Web 2.0 world.
In this Think Tank interview, George Wright–the marketing mastermind behind “Will It Blend?”–offers insights into how digital communications is changing the way companies reach consumers; how PR and marketing professionals can leverage platforms like online video to engage elusive stakeholder groups; and how the little blender company that could turned a quirky concept into an overnight phenomenon.
