The End of Civilization

When I think of cnn.com I think of a place where I can quickly read about the latest news, the most important news that’s going on in our nation today. I often think about what future civilizations might find perusing our old micro fiches - or using archive.org’s wayback machine…. and I’m so proud when I read about how two competitive iPhone apps are suing each other…

This one phrase just leaps out at me:

Air-o-Matic says its app, “Pull My Finger” has a unique brand identity that its competitor has infringed. It wants $50,000 from Infomedia to settle the dispute and may sue in federal court.

In a formal complaint filed in a Denver, Colorado, federal court, however, InfoMedia says the phrase is a common “descriptive” term used in its advertising and cannot be trademarked.

For some reason it reminds me of being in a line at a McDonald’s in the mall and listening while a group of boys were making fun of one boy for buying BOOKS… for wanting to READ.

Nutty.

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Garry Schafer is ScribeMedia's Director of Interactive Media. His weapons of choice are many fold, but he's quite partial to Flex as he builds out live and on-demand media players and a host of other apps. His personal site is grimmwerks.

Discussion

2 comments for “The End of Civilization”

  1. my guess is that the press over the lawsuite will generate awareness and drive sales, making both companies very happy.

    Posted by Peter Cervieri | February 18, 2009, 8:05 pm
  2. What kind of demand this it..

    Posted by ParisHotelandCasinoLasVegas | February 19, 2009, 9:56 am

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