Executive FaceTime is a live video webcast series featuring one-on-one conversations with media and publishing industry leaders. We recently sat down with William L. Pollak, CEO, North America for Incisive Media to talk about the future of business media.

Tune in as Bill answers questions about both the industry and Incisive Media:

  • Does the traditional three-legged stool — print, data/online and trade shows—which has comprised many media companies for a long time still work today…and how are its legs impacted by our economic environment?
  • How has a vertically oriented newspaper company, become in part a large network of web sites targeting the legal market?
  • How does ad-supported news successfully migrate to the web?
  • How does a smaller player maneuver and thrive around the titans of the legal market?
  • The transition from content to solutions provider….how and what are the benefits?

      About William Pollak
      William L. Pollak has served as Chief Executive Officer – North America for Incisive Media since the company’s acquisition of ALM in 2007. He is also a member of Incisive Media’s board of directors. Previously, Mr. Pollak had served as ALM’s President, CEO and a member of ALM’s board of directors since the company’s formation in 1998.

      Mr. Pollak joined ALM after 16 years with The New York Times. During his tenure at The Times, he held a variety of senior marketing, advertising and circulation positions. From 1994 to 1998, he served as Executive Vice President, Circulation, reporting to the President of the newspaper. Previously, he had served as Executive Vice President of Sales with responsibility for the advertising, circulation and marketing departments; Senior Vice President of Circulation for the New York, Northeast and National editions of the paper; and Director of Marketing Planning.

      Mr. Pollak is a Director of ProBono.Net, a non-profit organization that utilizes information technology to expand delivery of legal services to low-income individuals and communities by public interest and pro bono lawyers. He is also a Director of the American Business Media (ABM) trade association and of BPA Worldwide, the industry media auditing association.

      Mr. Pollak graduated, cum laude, from Harvard College, earning an A.B. degree and received an M.B.A. degree from Harvard Business School.