Since the first viral video went live in 2006, the Will it Blend series has been a perennial favorite among audiences of all shapes and sizes. Based on segments that show Blendtec CEO Tom Dickson pulverizing everything from iPods to marbles in the companys signature blender, the online video clips have become a textbook example of viral marketing done right in the Web 2.0 world.
-
The Death of ‘Web 2.0′ Shows Its Acceptance
Robin Wauters on TechCrunch talks about the end of “Web 2.0″ as a term, and ponderswhat the decline in use of the term means (giving some evidence as to why it’s declining).
But as “Web 2.0″ declines as a term, that doesn’t mean that what Tim O’Reilly was describing in coining the phrase is declining, as [...] -
‘We Media’ Gets Naked
Welcome ‘We Media’ visitors. Catch our “Naked Media” show page here.
We at Naked Media have partnered with We Media, which is having their yearly conference starting Feb. 24 in Miami. This year, they’re giving Game Changer awards (which Naked Media host Dorian is helping with, writing essays on the winners you’ll see there soon) and [...] -
Kindle as Less of a Closed System
Finished the Amazon Kindle 2 e-reader news conference this morning, and you can read all about it all over the place, including my twitter feed, with hashtag #kindle.
I’ve asked for a review copy and will let you know what I think of it. From appearance, it’s a next generation of the device: thinner, a tad [...] -
Henry Blodget, Silicon Alley Insider
Aggregation is the key to the new journalism, the very act of aggregation can be valuable. High-velocity production, more similar to broadcasting, like a “text broadcast”. People want “snackable” content, see what’s happened in the last hour.
-
Solving the Problem of User-Generated Content and How to Monetize It
Publishers have shifted from being wary of social media to embracing the concepts of community and user-generated content, but confusion still rules the day when it comes to a prioritization and deployment plan.
-
2009, The Year of Live Video Webcasting
I’ve been telling a lot of people that I think 2009 will be the year of live video webcasting. In the same way that 2005-2008 saw an explosion in on-demand video (and content business models), 2009 will mark the beginning of live video taking off. From presidential inaugurations to sporting events to niche industry events, live video webcasting will continue to grow and more people will be covering its growth. And, like its on-demand predecessor, live video webcasting will even make some people lots of money.
-

Kaiser Permanente Shrinks Carbon Footprint
Kaiser Permanente is the largest real estate holder in California, managing a real estate portfolio of over 1,000 buildings. It’s working to reduce its carbon footprint and succeeding.
Fundamental, Not Cyclical – Media Becoming a Different Beast
While the current economic crisis is unveiling a wealth of troubles for many businesses and industries, it’s also masking some fundamental issues. Advertisers, publishers and media companies will presume that, once the economy picks up again, and marketers assign larger budgets, that they, ad-supported media, will come roaring back with the economy.
But even Disney CEO [...]Going After Google’s Achilles Heel
Many publishers have tried to address this problem by going head to head with Google’s indexing and retrieval services, attempting to improve performance using decades of work in semantics and ontological research. Of course, this track is aimed at going against Google’s greatest strength. Publishers can provide value at exactly the point at which Google is weakest; integrating with task, context and work flow.

