Reputation Management in a New Media World
Never has reputation management been more critical—and more challenge—than it is today. Threats to organizations’ brands and bottom lines emerge every day, and this emergence is aided and abetted by a social media universe that knows no bounds.
In this Think Tank interview, dna13 Founder Chris Johnson gives business leaders a reality check on the state reputation management in the digital space.
What should executives be doing to monitor conversations about their brands online? How can they manage the reputational risks that come with media fragmentation, stakeholder empowerment and the lawlessness of cyberspace? What strategies can they employ to regain control over their messaging, and to measure the impact of said messaging on audiences?
Johnson tackles these questions and more, providing candid insights into the digital communications revolution and offering solutions for monitoring and managing your corporate reputation on your own terms.
Think Tank is a live, recurring online video series of executive interviews that are produced for the benefit of professionals in media, marketing, PR and business communications.
The show provides strategies and best practices for leveraging digital communications channels to enhance organizations’ brands, reputations and bottom lines.
Each episode features interviews of senior executives and thought leaders whose strategic implementation of digital communications channels have given their organizations a distinct competitive advantage.
Click here to watch other episodes of Think Tank
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
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